VORTERIX
Paren la mano - Landing Page
A no-nonsense landing page. Designed to hook attention and convert casual listeners into community—in under 10 seconds.
The real brief: constraints as design fuel
"Convert listeners to leads. No metrics. No data. Just smart decisions that work."
Academic project, professional execution. Goal: capture young audiences through exclusive content.
Why this landing existed
- Vorterix's main site didn't match Paren la Mano's vibe.
- Young fans engaged on Twitch but never converted.
- Exclusive content existed but had no clear discovery path.
- The main site lacked CTAs and narrative pull.
Design starts with understanding them
We analyzed the show's tone, social media patterns, and studied what worked for peers like Olga and LuzuTV.
La audiencia no quería "algo lindo"
Quería algo que hablara como ellos:
- 🡆Edgy and direct—no corporate speak.
- 🡆Don't over-explain or patronize.
- 🡆Give value upfront, not empty promises.
Insights that guided decisions
- 🡆Vibrant palette (green/purple): maintains PLM's energy.
- 🡆Heavy typography: reflects the show's tone.
- 🡆Visible exclusive content: value before asking for data.
We didn't design for a general audience. We designed for Agustín, who listens to Twitch while editing in Premiere.
Conversion without losing identity
Design decisions
- •Hero with GIF + immediate CTA: impact in the first 3 seconds.
- •Duplicated form: maximum visibility without visual repetition.
- •Clips carousel: shows value before asking for email.
- •FOMO narrative: "Access what others miss".
Key iterations
(basadas en conflicto real)
- ×Cut anything not driving conversion.
- ×Redesigned clips section 3x for mobile responsiveness.
Debated: highlight hosts or showcase content? Content won. Communities form around value, not personalities.
UX without narrative is just decoration
These choices didn't make the prettiest version—they made the version that converted.
I learned: without real content, design is theater. Without narrative structure, conversion is luck.
What this really was
A lab for decision-making under constraints: design, narrative, content, technical limits.
I confirmed: constraints don't limit creativity—they sharpen judgment. And that's what I love most about design.
