LEVEL UP

Redesigning gaming editorial for Latin America

I transformed a generic gaming news site into a personalized, region-aware experience for Latin American audiences.

Project type · Gaming editorial platform

Role · Product Designer · UX/UI

Timeline · 6 weeks

Scope · Research · Segmentation model · UX flows · UI

Problem · One-size-fits-all news feed with low relevance per region

My role

•Regional preference research
•Personalization system design
•Geosegmentation strategy
•Scalable interface design

The challenge

Transform a one-size-fits-all news portal into something personally relevant.

The key challenge: honor regional gaming preferences without fragmenting the experience.

The problem

One editorial view fits nobody well. Level Up published 20+ stories daily with no filtering or personalization.

"I'm on PlayStation, so Xbox and Nintendo news just clutter my feed. I get lost in the noise."
— User interview

Strategic insight

Gaming preferences cluster by region: Mexico favors Xbox, Argentina leans PlayStation/PC.

Build an editorial experience that adapts to both preference and location.

Social Media Assets

Editorial reorganization by personalization — Social media

Final redesign with implemented filters

Instagram story — contextual video with CTA

System Vision

I projected an active + passive segmentation solution:

Passive segmentation:

Configurable filters saved via localStorage.

Active segmentation (roadmap):

Geolocation API integration for regional content.

Design decisions

My initial proposal

I designed an interface closer to a real digital product:

Sidebar menu with dropdowns
Dynamic tag system
Lateral ad column
Persistent personalization without login

The final implemented version

The team chose to simplify the interface:

Horizontal menu with visible filters
Removed lateral ads
Contextualized labels
Clean aesthetic, dark mode, red accent

Sistema visual y decisiones de interfaz final

Aprendizajes clave

Personalization should feel gradual, not invasive.

Users opt in when they see immediate value.

Regional differences are actionable design data.

Mexico/Xbox vs. Argentina/PlayStation patterns matter.

Editorial UX must respect business needs.

Monetization and experience coexist or both fail.

Timing matters when requesting preferences.

Demonstrate value first, then ask for data.

Final reflection

This wasn't just a redesign—it was a strategic framework for how editorial platforms can scale while staying personally relevant.

Conclusion

LevelUp showed that smart editorial personalization delivers:

Combining regional intelligence, user preferences, and thoughtful design creates genuinely useful editorial experiences.

Next case

A no-nonsense landing page

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